ROI-Based Pay-Per-Click Marketing.
PPC, otherwise known as "Pay-per-click" advertising consists of ads written by advertisers that are triggered when certain keywords are entered into a search engine's search box. When a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser incurs a charge from the search engine displaying the ad “click” (ex. Google).
If executed properly, pay per click advertising can be a VERY profitable way to increase sales and leads and is thus considered a beneficial source of traffic for many different types of businesses.
There is a catch, however, and that is that managing even a small pay per click campaign can be complicated, requiring not only specialized knowledge, but the wisdom of experience as well. Novice advertisers run into the problem of trying to learn and understand a new language while managing their businesses. Sometimes time is of the essence and/or a leader's energies are best spent managing other aspects of his or her business.
If executed properly, pay per click advertising can be a VERY profitable way to increase sales and leads and is thus considered a beneficial source of traffic for many different types of businesses.
There is a catch, however, and that is that managing even a small pay per click campaign can be complicated, requiring not only specialized knowledge, but the wisdom of experience as well. Novice advertisers run into the problem of trying to learn and understand a new language while managing their businesses. Sometimes time is of the essence and/or a leader's energies are best spent managing other aspects of his or her business.
Let us help! Unlike many agencies out there, our intention is not to keep you in the dark about any aspect of your campaign. Transparent access to any and all work we perform on behalf of your business is maintained.
+ Understanding Google's Tips & Tricks - Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:
+ Keyword research – Many companies only have from 10 to 100 keywords in their PPC campaigns, but should have more like 1,000-3,000. The right tools and strategies can make a big difference in your campaign.
+ A/B Split Testing – Split testing ads and landing pages is essential to milking your campaigns of the highest possible ROI. Some metrics hint at up to a 50% losses from not split testing.
+ Conversion tracking – How to track advertising spend versus sales generated is not common knowledge. Without this information, a company is flying blind.
+ Tools – There are several tools which are essential for creating and managing pay per click campaigns.
+ Targeted sales pages – Your advertising dollars will be far more well spent if visitors are sent to a targeted landing page that explains to them exactly how your company can solve their specific issue or problem.
Check out Ispionage's "Essence of Adwords" in 876 words infographic.
DWM creates solutions that optimizes each and every one of these issues.
Contact Us Now to see how we can make a difference for your online marketing campaigns today.
+ Understanding Google's Tips & Tricks - Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. These rules include:
- Keyword grouping
- Quality score
- Ad relevancy
- Click through rate management
- Bid pricing
+ Keyword research – Many companies only have from 10 to 100 keywords in their PPC campaigns, but should have more like 1,000-3,000. The right tools and strategies can make a big difference in your campaign.
+ A/B Split Testing – Split testing ads and landing pages is essential to milking your campaigns of the highest possible ROI. Some metrics hint at up to a 50% losses from not split testing.
+ Conversion tracking – How to track advertising spend versus sales generated is not common knowledge. Without this information, a company is flying blind.
+ Tools – There are several tools which are essential for creating and managing pay per click campaigns.
+ Targeted sales pages – Your advertising dollars will be far more well spent if visitors are sent to a targeted landing page that explains to them exactly how your company can solve their specific issue or problem.
Check out Ispionage's "Essence of Adwords" in 876 words infographic.
DWM creates solutions that optimizes each and every one of these issues.
Contact Us Now to see how we can make a difference for your online marketing campaigns today.
Pay-Per-Click Marketing with Google Adwords, Facebook Ads & Bing Ads
Pay-Per-Click marketing can be a quick fix, or as we sometimes joke “Just Add Water Instant Marketing”. The reason it's called “instant” is that compared to traditional SEO it is much faster to get your web site in front of potential visitors.
Our model of PPC management can promote your products and/or services quickly. Customized for your business needs, our strategy is simple: right keywords & compelling ad copy leads to the right visitor landing on your web page and taking action.
Pay-Per-Click marketing can be a quick fix, or as we sometimes joke “Just Add Water Instant Marketing”. The reason it's called “instant” is that compared to traditional SEO it is much faster to get your web site in front of potential visitors.
Our model of PPC management can promote your products and/or services quickly. Customized for your business needs, our strategy is simple: right keywords & compelling ad copy leads to the right visitor landing on your web page and taking action.
